Web 2.0 Manifesto
August 4, 2007
The biggest challenge is in the integration of these quickly changing and dynamic sources into a large, very controlled, and structured environment. My own experience with large organizations has proven that they tend to like very clear cut terms that can follow a pattern.
Top-down control will not be possible
Typically in large organizations have a power structure that moves from the top down. Following these typical procedures will not be possible. There needs to be a mind-set change. More group oriented, not one person gets credit because it is going to take the groups effort.
The fluidity of these is what makes them so appealing, which makes regulating them more challenging
Management has a tendency to mandate marching orders, not to say there has to be no regulations, however a large part of the draw to these new innovations is how organic they feel. The minute someone is told they need to blog everyday and they are handed topics to be covered – is the minute it no longer is an effective communication.
People are drawn to Web 2.0 because it allows a participatory feel, which means they get to add to and manipulate the content
I imagine that lack of control over content is going to be the biggest challenge. However, there are ways around this! For example with Wikis perhaps a layering system can be developed where as all daily modifications to content need to be approved. This may be time consuming but would meet the standards of the organization and still allow people to feel involved.
