Interesting Article

Sponder, Marshall. “Lonely Planet Wired Magazine Article on Second Life.” 21 July 2007. 22 July 2007 <http://www.webmetricsguru.com/2007/07/lonely_planet_wired_magazine_a.html>.

Offers a sneak peak at an August Wired Magazine article about SL. Interesiting description about why so many businesses are failing in SL. One additional entry points out that in RL there is also a business failure rate why should SL be different. Speaking of different, the ongoing idea is that businesses needs to adapt a more creative presence in SL, not just replicate their RL brand. This could be challenging for the DRT. There is a chain of command to consider. Just getting access granted for exploratory purposes was a challenge, it is my opinion that any kind of presense is going to need to get approved and I’m not sure who the higher ups will react to these types of suggestions. My opinion is there is a generation gap that needs to be considered. I think I even may be beyond fully developing something that would work. My most out of the park idea would be for DRT to host a weekly or maybe monthly game shown inviting aviators to be contestants. The question content could come straight from webguides? Or exhibits? Perhaps this would get the attention of a new audience interesting in using these sources provided by DRT.